Ghassan Halawa, 26 Amman

Sukarh

Sukarh, founded by Ghassan Halawa and Hawazin Khataybeh, reunites Jordanians with the tastes of their childhoods while simultaneously supporting underprivileged families across the Kingdom. The initiative makes and sells an array of delicious local desserts, donating 10 percent of the profits to individuals and families in need. Sukarh works to inspire nostalgia and preserve local culture, not only through its traditional desserts, but by sharing and passing on traditional stories from one generation to the next.